Welcome to Highstreet's
Brand Guide
Brand Story
We are Highstreet. Building the first commerce-centric Metaverse.
Think Shopify on a MMORPG that allow brands to easily integrate stores into the metaverse. As a player you have all the same elements of monster fighting, ownership, and progression, except stores are selling real products from real brands.
Mission
We are a diverse team of blockchain, consumer goods, and VR veterans working together to define the future of brand interaction through gaming.
Our mission is to bridge the physical and digital worlds, while redefining the way products are utilized, consumed, and sold.
Values
Immersive
Highstreet’s users can explore a multifaceted, interactive metaverse — all through the Highstreet interface. Players are able to own and expand their virtual reality estates, buy tokenized products, and be part of a vibrant community.
Enabling
Through the power of technology, we democratise a new world for brands, individuals and community. We empower the cultural shift to create freedom for everyone.
Playful
Our goal is to create a fun original game that players love and tell their friends about. As a team we bond through gaming, memes, and crypto culture. We put our users enjoyment of experiencing Highstreet first.
Innovative
Building natively in VR with on-chain features, we are continously pushing technological boundaries. Highstreet is positioned for next-gen gaming and future interoperability with other metaverses.
Messaging Pillars
The Metaverse makes shopping social again while retaining the efficient checkout process of e-commerce.
Meta-Retail
Web3
Commerce
Building a unique play-to-earn multiplayer game users have never experienced before in VR and web.
Metaverse
Fun
Social
Tokenized products redefine how users experience shopping, where in-game items are available in both their virtual and IRL.
Phygital
On-chain
NFTs
Logo
The core element of Highstreet's brand, immediately recognizable and standing out from the crowd.
Our logo represents an open world built on-chain where nostalgic pixels become building blocks of the future.
Wordmark (2024)
Available in gradient color or solid white and black.
Background
Our logo works on both light and dark backgrounds — it should not appear on similar colors like blue and purple.
Icon (2021)
Use this as a branding mark and token symbol for HIGH.
Social Media
Use this inverse background with white symbol for PFP circles and squares.
Currency
Our icon is a recognizable symbol for our HIGH token seen across exchanges and marketplaces.
HIGH
Our token symbol next to a number represents value and price in HIGH just like any currency ($ for USD)
Don’ts
Color
Primary
The primary colors are an essential visual identity element, complimenting our logo.
Gradient
Our logo colors consist of Blue and Cyan, used in 180 and 120 degree angles. Below are end point hexes of the gradient.
Neutral
Neutral colors consist of grayscale tones, and can be used to support the primary color palette when necessary.
Typography
Primary
Inter is used for headlines and body as our user friendly text for everything including website and game UI.
Aa
Inter
800-Extra Bold
Aa
Inter
600-Semi Bold
Aa
Inter
500-Medium
Aa
Inter
400-Normal
Secondary
JetBrains Mono is used as a special style for technical content and accent text.
Aa
JetBrains Mono
Flavor
Black Han Sans is used for bold headlines and titles as seen on our website to add a fun style to our gaming brand.
Aa
Black Han Sans
Mascot
Character
FOMO Duck is the official mascot and guide of Highstreet. A welcoming sunshine-colored friend in our metaverse, ducks can be seen throughout our world.
Usage Examples
FOMO Duck has an independent brand guideline (available soon), but is a vital complimentary element for Highstreet's branding and is meant to accompany communications and products.
Poster for Highstreet Campus launch.
Banner for Highstreet's genesis NFT collection — Forever FOMO Duck Squad.
FOMO Duck's signature brand mark on a playable ping pong table in-game.
A FOMO Duck themed laundry machine for your Highstreet Home.
Don’ts
Key Art
2025
Highstreet World game banner for brand communication and marketing.
Highstreet City Night, Twitter banner size.
Highstreet City Day, Twitter banner size.
Media
Discover more media assets for Highstreet World with the link below.
Mockups
Tone of Voice
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Direct
Forthright
Candid
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Impartial
Non-biased
Neutral
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Substantial
Compact
Practical
About Highstreet
Discover more about Highstreet's story and mission from our CEO Travis Wu.
Community
Follow our official social media accounts with the link below.